It's $MAGIC, You Know

The fair launch project which is growing into a decentralised Nintendo

Welcome to the Alpha newsletter. We curate alpha for you. That’s it; that’s the newsletter.

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It’s going to be hard to do Treasure justice in one newsletter, but hopefully this gives you the fomo needed to dig deeper.

A Bit of Background to Treasure

Treasure launched as a free and fair derivative of the viral Loot project back in September 2021. The treasure cards were intended as the building blocks for a self-contained universe.

Much has happened since the inception of Treasure, most importantly it survived the perils of extremely low liquidity, which has claimed many a metaverse and NFT fair launch project.

What has developed since then is truly mind-blowing, exciting and everything that Web3 should be and promises to be.

What is Treasure and $MAGIC?

Treasure is a decentralised NFT ecosystem on Arbitrum that is built specifically for metaverse projects. Every project listed on Treasure’s marketplace utilizes MAGIC in their respective metaverses, with each community inventing its own lore and storytelling for this resource. MAGIC, the native token of Treasure, is the sole currency for marketplace transactions. In this way, MAGIC acts as the reserve currency for the entire web of metaverses connected under the Treasure umbrella.

The aesthetic and art is fire in our uneducated artistic opinion. 

Another analogy:

Treasure DAO is building a "decentralised Nintendo" for the metaverse, consisting of the "console" (and its building blocks), their own play-to-earn games, games from other developers, a launchpad for those games, and a marketplace where you can trade the assets of those games as NFT.

$MAGIC is the currency that ties everything together. All games being built utilise $MAGIC and the NFTs can only be bought with $MAGIC.

In order to understand Treasure and its ecosystem you are going to have to read a fair amount, but these are two great threads to get you started:

pogpunk.eth 🌈🐸🪙 @pogpunk

Why I sold my MAYC and other blue chips to go all in on $MAGIC & the @Treasure_NFT ecosystem a🧵 on what I just dumped 6 figures into

brokeboy96.eth @Br0keboy96

Disclaimer: I bought bags of $MAGIC. Writing this to solidify my conviction on @Treasure_NFT and is not meant as Financial Advice for anyone else. Title: Why $MAGIC is my greatest play of 2022? 1. Introduction 2. Macros 3. Tokenomics 4. Fundamentals 5. Community 6. Future 🧵⬇

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On Liquidity

The team have made the liquidity of $MAGIC one of the core objectives of the ecosystem.

In their words:

Framing liquidity as the game’s core objective would take the form of metaphor. Three such metaphors come to mind: liquidity as weather, liquidity as time, and liquidity as a measure of spatial reach.

Treasure Dao explain their liquidity metaphors here

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The Games

Two games are live and many more will be on the way soon. ALL of the games were free mints. Yes, free mints.

Legions are the NFTs of the Bridgeworld, which is the flagship project of Treasure.

branavan.eth (🪄,🧠) @branavann

Legion Genesis hit a 5,000 $MAGIC floor following a sweep by lilstone (Opensea username). The whale spent 83,901 $MAGIC ($232,405.77) on 16 Legion Genesis today. This began after the wallet withdrew 179,291 $MAGIC, while led the user to immediately buy up NFTs on @Treasure_NFT

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Why is Treasure currently undervalued?

Uncle Pennybags breaks down some of the Treasure ecosystem numbers.

Uncle Pennybags 🦍 @realpennybags

1\ $magic may have run up considerably during the past two weeks, but interestingly, investing in the @Treasure_NFT ecosystem seems more undervalued than ever a short🧵..

These are staggering numbers.

Mike_Crypto (🪄,🧠) @Mike_Crypto

The @Treasure_NFT NFT marketplace has flipped the @AxieInfinity NFT marketplace and is the 2nd largest NFT marketplace in the world over the past 24 hours with over $8mm dollars today so far. $MAGIC …e-marketplace-analytics.herokuapp.com/analytics / dappradar.com/nft/marketplac…

Treasure Dao will also be launching their own NFT marketplace. Guess who will benefit? The $MAGIC stakers.

TreasureDAO @Treasure_NFT

The Treasure marketplace will always be niche, by design But in 2022, we’re launching our OpenSea competitor. Decentralized, generalized, and all proceeds go to the DAO. Time to make $MAGIC ✨

prav @prav214

every time I see @opensea down, im glad I've been shopping on @Treasure_NFT's ecosystem

Some notable names are now backing Treasure. Jiho, the co-founder of Axie stands out…

TreasureDAO @Treasure_NFT

We are thrilled to announce a $3 million investment in $MAGIC ✨ led by 1kx. With these strategic partnerships in place, Treasure DAO will be well positioned to achieve its vision of creating cross-metaverse economies.

And Blackpool (NFT hedge fund) are in.

BlackPool @BlackpoolHQ

One dream, one soul, One prize, one goal! One golden glance of what should be....🎶 It’s a kind of $MAGIC ! ✨ A fitting tune to announce our partnership with @Treasure_NFT don't you think? 🦍 Read more about it here 👇🏼 blog.blackpool.finance/blackpool-back…

blog.blackpool.financeBlackPool backs TreasureDAO to enter the BridgeworldBlackPool’s foothold in the metaverse, in the broadest sense of the word, has been strengthened once again with a participation in the $3 million investment in $MAGIC led by 1kx.

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How to frame $MAGIC as an investment?

You can bet on the whole crypto gaming category with $MAGIC.

AdventureNFT @adventur_enft

$MAGIC is the fair-launch, decentralized, Metaverse ETF. Trying to pick individual games? Good luck. People base their entire careers and are paid millions to pick individual games, and produce flops all the time. Invest in attention and belonging, not individual games, $MAGIC.

Many people, including ourselves, are very bullish on L2s, PlayToEarn and NFT marketplaces in 2022. Point well made from Mike.

MikeAbundo.eth 🦇🔊 @MikeAbundo

Whether the next big thing is NFT marketplaces, #PlayToEarn, or L2s, $MAGIC is positioned to benefit from any of those narratives.

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Hopium and $MAGICal targets

Because it’s fun to be the Imaginoor.

Jpegape (smol,brain) @metaversealien

I tend to agree with this. $magic

lito @litocoen

that's my target for $MAGIC

🐸Debussy 🥚(👾,👾) @Debussy100

Gm Do we get there smol frens? $magic

Assorted Crypto Twitter commentary

Big buyers stepping in.

Slim Shady @6Foot4Honda

Ummm did $magic really get a 1m buy?

$MAGIC is dominant on Arbitrum.

Sonnie (9,5) @Dior_eth

Arbitrum Daily TX chart breaking outwards since this $MAGIC run Arbitrum Volume breaking out past 100M with $MAGIC responsible for nearly 30% of its total volume 24H. Exchanges like @cryptocom @binance have arbitrum bridges enabled Still early ANON $MAGIC to $100

Some of the larger accounts on Twitter are also starting to promote $MAGIC…

Johnny @CryptoGodJohn

You probably want to look into the @Treasure_NFT ecosystem and see what they are building. $MAGIC will run hard and currently under $150M marketcap. Here is a gift. medium.com/@TreasureNFT/f…

Remember that German footballer who scored the winning goal in the 2014 World Cup final? He has a Treasure NFT…

mariogotze.eth @MarioGoetze

Making smol steps in the crypto space

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Resources to learn more

Bram has built an entire website dedicated to Treasure.

Bram Kanstein.eth @bramk

I went down the @Treasure_NFT / $MAGIC rabbit hole and absolutely LOVE what they are building! 🤍 Got lots of questions about how to get started, so I made a website for everyone who is interested to dive in too 🎉 Check it out 👇 startwithmagic.com✨

Go through the white paper: https://docs.treasure.lol/about-treasure/introduction

The founders’ long term vision: https://medium.com/@TreasureNFT/founders-long-term-vision-for-treasure-project-c236bfee0039

The Treasure website: https://www.treasure.lol/

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And that’s your alpha.